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20 Product: Spotify’s Gustav Söderström on Why Product is 100% Science and 0% Artwork, Why You Ought to Have a look at the Competitors after which Do One thing Utterly Totally different & Why Speak is Low cost and Product Groups Ought to Do Extra of it; Structuring the Greatest Debate and Discussions in Product Groups


Posted on twelfth October 2022 by hstebbings1

Gustav Söderström is Spotify’s Chief Analysis & Improvement Officer. He has the CPO & CTO duty, overseeing the product, design, knowledge, and engineering groups at Spotify and is chargeable for Spotify’s product technique. Gustav can be an entrepreneur and investor who has based and bought startups that he co-founded to Meta’s Oculus in 2014 after which additionally his first startup which he co-founded and led as CEO, up till their acquisition by Yahoo! Gustav can be the host of the podcast mini-series  — Spotify: A product story — which affords a glimpse into the choices which have guided Spotify’s product evolution.

In Immediately’s Episode with Gustav Söderström

1.) From Promoting Firms to Yahoo and Meta to Main Spotify’s Product:

  • How did Gustav first make his method into the world of tech and startups?
  • What was it that made Gustav so compelled to hitch Daniel Ek and construct Spotify?
  • What does Gustav know now that he needs he had identified when he began?

2.) “By no means Combat a Macro Wind”:

  • What does Gustav imply when he says “by no means struggle a macro wind”?
  • What fashions can product leaders assemble to measure the scale, significance and timing of a macro wind?
  • What can product leaders do to alter the macro wind and have it blowing of their again and never their face?
  • When did Gustav expertise this? What did he change to have the wind blow in his again? How did this alter his mindset and mentality?

3.) “Do One thing Utterly Totally different to the Competitors”:

  • Why does Gustav consider startups ought to do the exact opposite to the competitors? Does this alteration in case your competitors is different startups vs incumbents?
  • What’s the story of how Spotify did the exact opposite to Youtube? Why did it work?
  • On the flip facet, when did Spotify do the exact opposite and it didn’t work out?

4.) Mastering the Studying Course of:

  • How does Gustav method the educational course of for all new expertise and disciplines?
  • Why does Gustav consider that every one know-how leaders need to be the grasp of their area? How did this result in Gustav going again to College to review machine studying?
  • What are the one largest errors individuals make within the studying course of?

5.) Gustav: The Product Chief:

  • Why does Gustav consider that product is 100% science and never artwork?
  • What does Gustav imply when he says, “speak is affordable and so we must always do extra of it”?
  • How does Gustav construction inside debates? Who units the agenda? Who’s invited? What makes a great vs a foul inside debate?
  • How does Gustav make everybody really feel protected? What can leaders do to make sure an atmosphere the place everybody feels they’ll debate with the boss?

6.) Spotify: The Crucible Moments:

  • What’s Gustav’s favorite near-death expertise within the Spotify journey?
  • Why did Spotify resolve to make the transfer into podcasting and video? How does that extra complexity change the product paradigm of an audio-only platform?
  • How do the one most impactful platforms on the planet method market enlargement and when so as to add new merchandise?
  • What are one of the best corporations on the planet not merely know-how improvements but additionally enterprise mannequin improvements?

Objects Talked about in Immediately’s Episode:

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