October 16, 2022
PRESS RELEASE
Apple Music and Mercedes‑Benz convey premium immersive Spatial Audio to drivers worldwide
PARIS Apple and Mercedes-Benz as we speak introduced that Apple Music’s extremely acclaimed Spatial Audio with assist for Dolby Atmos is now accessible as a local expertise in Mercedes-Benz autos for the primary time, delivering on a shared dedication to offer prospects worldwide with the easiest music expertise. Apple Music with Spatial Audio comes totally built-in via the MBUX infotainment system in Mercedes-Maybach fashions, the EQS and EQS SUV, in addition to the EQE and the S-Class, equipping these autos with studio-quality sound higher than in any live performance corridor, and giving drivers a totally immersive listening expertise with unparalleled, multidimensional sound and readability.Â
“Sound high quality is extremely vital to Apple Music, which is why we’re so excited to be working with Mercedes-Benz to make Spatial Audio on Apple Music accessible natively within the automobile for the primary time,” stated Oliver Schusser, Apple’s vice chairman of Apple Music and Beats. “Spatial Audio is revolutionizing the way in which artists create and followers hearken to music, and it’s an expertise that’s unattainable to clarify in phrases; you need to hear it for your self to understand it. Along with Mercedes-Benz, we now have much more alternatives to convey wholly immersive music to our subscribers all around the world.”
“We’re becoming a member of forces to supply our prospects a benchmark music expertise unparalleled within the trade,” stated Markus Schäfer, Mercedes-Benz Group AG’s chief expertise officer and a member of the board of administration. “We’re proud that our autos would be the first-ever non-Apple gadgets to characteristic immersive Spatial Audio with Dolby Atmos. This seamless expertise reveals how in-car leisure can attain thrilling new ranges by completely integrating {hardware} and software program.”Â
Mercedes-Benz drivers who’re already subscribed to Apple Music achieve instant entry to an ever-growing choice of songs and albums accessible in Spatial Audio from a few of the world’s greatest artists spanning all genres, together with hip-hop, nation, Latin, pop, and classical. Apple Music additionally presents curated Spatial Audio playlists like Driving in Spatial Audio and Hip-Hop in Spatial Audio, the place listeners can discover and uncover songs from their favourite artists. Moreover, subscribers can entry Apple Music’s complete catalog of 100 million songs, hundreds of editorially curated playlists, and every day choices from the world’s greatest music specialists, together with the entire artists and hosts broadcasting throughout its Apple Music 1, Apple Music Hits, and Apple Music Nation international live-stream radio stations.
The restricted version Mercedes-Maybach by Virgil Abloh, launched to customers final month, was one of many first vehicles on the earth — and the primary mannequin within the Mercedes-Benz lineup — to supply this superior, multidimensional soundscape powered by the Burmester high-end 4D sound system. The system consists of 31 audio system, together with six 3D audio system that emit their sound from above, 4 near-ear audio system within the entrance seats, and an 18.5-liter subwoofer; eight sound transducers (two per seat); two amplifiers; and 1,750 watts of energy. The expertise might be rolled out to different fashions quickly.
About Apple
Apple revolutionized private expertise with the introduction of the Macintosh in 1984. In the present day, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s 5 software program platforms — iOS, iPadOS, macOS, watchOS, and tvOS — present seamless experiences throughout all Apple gadgets and empower individuals with breakthrough providers together with the App Retailer, Apple Music, Apple Pay, and iCloud. Apple’s greater than 100,000 staff are devoted to creating the perfect merchandise on earth, and to leaving the world higher than we discovered it.
About Apple Music
Apple loves music. Apple revolutionized the music expertise with iPod and iTunes. In the present day, the award-winning Apple Music celebrates musicians, songwriters, producers, and followers with a catalog of over 100 million songs, expertly curated playlists, and the perfect artist interviews, conversations, and international premieres with Apple Music Radio. With authentic content material from essentially the most revered and beloved individuals in music, autoplay, time-synced lyrics, lossless audio, and immersive sound powered by Spatial Audio with Dolby Atmos, Apple Music presents the world’s greatest listening expertise, serving to listeners uncover new music and revel in their favorites whereas empowering the worldwide artist neighborhood. Apple Music is accessible in over 167 international locations and areas on iPhone, iPad, iPod contact, Mac, Apple Watch, Apple TV, HomePod mini, CarPlay, and on-line at music.apple.com, plus standard good audio system, good TVs, and Android and Home windows gadgets. Apple Music is ad-free and by no means shares client knowledge with third events. Extra data is accessible at apple.com/apple-music.
About Mercedes-Benz
Mercedes Benz AG is accountable for the worldwide enterprise of Mercedes Benz Automobiles and Mercedes Benz Vans, with round 172,000 staff worldwide. Ola Källenius is Chairman of the Board of Administration of Mercedes Benz AG. The corporate focuses on the event, manufacturing and gross sales of passenger vehicles, vans and vehicle-related providers. Moreover, the corporate aspires to be the chief within the fields of electrical mobility and car software program. The product portfolio includes the Mercedes Benz model with the manufacturers of Mercedes AMG, Mercedes Maybach, Mercedes EQ, G Class in addition to merchandise of the good model. The Mercedes me model presents entry to the digital providers from Mercedes Benz. Mercedes Benz AG is likely one of the world’s largest producers of luxurious passenger vehicles. In 2021 it offered round 1.9 million passenger vehicles and practically 386,200 vans. In its two enterprise segments, Mercedes Benz AG is regularly increasing its worldwide manufacturing community with round 35 manufacturing websites on 4 continents, whereas gearing itself to satisfy the necessities of electrical mobility. On the identical time, the corporate is setting up and increasing its international battery manufacturing community on three continents. As sustainability is the guideline of the Mercedes Benz technique and for the corporate itself, this implies creating lasting worth for all stakeholders: for patrons, staff, traders, enterprise companions and society as an entire. The premise for that is the sustainable enterprise technique of the Mercedes Benz Group. The corporate thus takes accountability for the financial, ecological and social results of its enterprise actions and appears on the complete worth chain.
Press Contacts
Jessica Bass
Apple
Apple Media Helpline
(408) 974-2042
