How To Use Immersion To Create Superb Experiences

Advertising and marketing Podcast with Dr. Paul J. Zak

On this episode of the Duct Tape Advertising and marketing Podcast, I interview Dr. Paul J. Zak. Dr. Zak is a Professor at Claremont Graduate College. A four-time tech entrepreneur, his most up-to-date firm Immersion Neuroscience is a software program platform that enables anybody to measure what the mind loves in real-time to enhance outcomes in leisure, schooling and coaching, promoting, and stay occasions. He’s additionally the creator of Immersion: The Science of the Extraordinary and the Supply of Happiness.

Key Takeaway:

The world is quickly remodeling into an expertise economic system as individuals more and more crave extraordinary experiences. There’s a scientific method to persistently create extraordinary experiences. The information exhibits that those that use this method enhance the affect of experiences tenfold. Creating the extraordinary was once terribly arduous. On this episode, I speak with Dr. Paul J. Zak about his framework for remodeling almost any scenario from atypical to extraordinary.

Questions I ask Dr. Paul J. Zak:

• [2:01] Outline immersion and affect.
• [2:44] What’s the neuroscience behind what we’re speaking about?
• [3:41] What’s occurring within the mind that you simply’re in a position to measure what the mind loves?
• [4:36] The lab that you simply ran was actually credited with the invention of oxytocin, is that an overstatement?
• [5:59] What was the work that you simply did with DARPA?
• [7:26] What position does immersion play in creating or turning into a supply of happiness?
• [9:06] Is there a manner for us to coach mindfulness of a buyer or of a reader in a manner that’s going to assist them change into extra immersed as a result of they’re extra aware?
• [11:30] Is there a manner to make use of this framework to create higher digital experiences or automated experiences?
• [13:07] Are there issues that any person can do to create a extra immersive expertise? And is there sort of a guidelines of the way individuals may up their recreation in additional mass settings?
• [17:38] In what methods are you able to measure exterior of the laboratory?
• [21:08] The place can individuals be taught extra about your work and choose up a duplicate of your e book?

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This episode of the Duct Tape Advertising and marketing Podcast is dropped at you by the HubSpot Podcast Community and Air.

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