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The Magnificence Disruptor

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Karen Behnke has had an extended and affluent entrepreneurial profession within the well being and wellness trade. A lifelong environmentalist, Karen turned considering private care merchandise after turning into pregnant along with her first little one on the age of 40. She was astounded to find that, whereas the pores and skin can take up what’s carried out to it, there have been only a few wholesome private care merchandise obtainable, that carried out. Karen subsequently acquired the identify “Juice Magnificence” and began the brand new group. Juice Magnificence makes a speciality of antioxidant-rich skincare and plant-based make-up and has been cleansing up the sweetness house since 2005.

Firm Handout

Juice Magnificence is the “OG” – the unique inexperienced – magnificence model that’s main the best way within the clear magnificence trade. The corporate’s philosophy revolves round sturdy commitments to veganism, cruelty-free merchandise, sustainably licensed natural components, wellness, and its distinctive Farm to Magnificence strategy. Kate and Juice Magnificence founder Karen Behnke, have a historical past of mutual admiration. Karen initially launched Kate Hudson to the Clear Magnificence motion 15 years in the past, Kate began utilizing Juice Magnificence merchandise in her day by day regime, and the pair have been speaking about working collectively ever since. Karen Behnke, founder & CEO of Juice Magnificence shares extra about her magnificence model and what makes it good for the pores and skin and for mom earth.

You launched Juice Magnificence within the US in 2005 and also you entered India in 2021, what took you so a few years to contemplate India as a viable market?

Juice Magnificence’s first precedence was to construct a sizeable enterprise in North America earlier than increasing to different nations. We additionally waited as a result of not all of the markets had been able to embrace the idea of natural components and clear magnificence merchandise. The demand has elevated quickly in Asian nations within the final 5 years and natural and clear magnificence are among the many largest progress classes.

As a founder, what have been your learnings of being a part of the sweetness trade for the previous so a few years?

Properly, it positive is aggressive! However I actually do not pay an excessive amount of consideration to the competitors as I’ve a lot to consider on a day-to-day foundation inside our personal firm. It is a terrific trade with some great individuals and I am proud to be a disruptor!

What sort of evolution have you ever seen within the skincare market over time?

Higher components, extra acceptance of plant-based components, and positively every thing went digital!

How has your product improvement technique developed with it?

We began out fairly modern with filling with natural botanical juices as a substitute of water or petroleum and we continued to innovate via the years with excessive efficacy, plant-based components. Our objective from the primary day was to have merchandise that exceeded typical chemical efficacy. We knew we may beat the pure however we had been after the standard chemical manufacturers and we’ve got executed that with each main product as confirmed by unbiased medical exams.

How has the collaboration with Kate Hudson helped the model?

Kate embodies all of the values of Juice Magnificence…well being, wellness, and happiness. Kate elevated our consciousness on a worldwide scale and likewise helped us entice new and youthful clients.

How large is the worldwide presence of Juice Magnificence?

Though our largest enterprise comes from North America, Juice Magnificence is current in additional than 30 nations.

As an entrepreneur, what sort of challenges do you overcome whereas bringing a change within the magnificence trade?

We’ve managed to realize very advanced and high-efficacy formulations and ship them worldwide! We’ve executed this whereas main sustainability efforts as we’ve got averted using 26 tons of petroleum through the use of sustainable crops, we’ve got averted using 10 tons of endocrine disrupting chemical substances through the use of plant aromas, and have averted 3 tons of pesticide dumping on the earth by using natural farming.

Truth File

  • 100% pure clear magnificence model
  • launched in 2005
  • launched in India on Boddess
  • retails at ULTA Magnificence’s 1200 shops, Sephora Worldwide, Credo, Bloomingdale’s, Dillard’s, Pharmaca, Mecca A and Douglas Europe


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